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Magazines$ Magazines, periodicals or serials are publications, generally
published on a regular schedule, containing a variety of articles, generally
financed by advertising, by a purchase price, or both. The various elements
that contribute to the production of magazines can vary wildly. Core
elements such as publishing schedules, formats and target audiences are
seemingly infinitely variable. Typically, magazines which focus primarily on
current events, such as Newsweek or Entertainment Weekly, are published weekly
or biweekly. Magazines with a focus on specific interests, such as Life
Positive and Cat Fancy, may be published less frequently, such as
monthly, bimonthly or quarterly. A magazine will usually have a date on the
cover which often is later than the date it is actually published. Current
magazines are generally available at bookstores and newsstands, while
subscribers can receive them in the mail. Many magazines also offer a 'back
issue' service for previously published editions. Most magazines produced on
a commercial scale are printed using a web offset process.
The magazine is
printed in sections, typically of 16 pages, which may be black-and-white, be in
full colour, or use spot colour. These sections are then bound, either by
stapling them within a soft cover in a process sometimes referred to as
'saddle-stitching', or by gluing them together to form a spine, a process
often called 'perfect-binding'. Magazines are also published on the
internet. Many magazines are available both on the internet and in hard
copy, usually in different versions, though some are only available in hard
copy or only via the internet: the latter are known as online magazines.
Most magazines are available in the whole of the country in which they are
published, although some are distributed only in specific regions or cities.
Others are available internationally, often in different editions for each
country or area of the world, varying to some degree in editorial and
advertising content but not entirely dissimilar. Magazines fall into two
broad categories: consumer magazines and business magazines. In
practice, magazines are a subset of periodicals, distinct from those
periodicals produced by scientific, artistic, academic or special interest
publishers which are subscription-only, more expensive, narrowly limited in
circulation, and often have little or no advertising. Many business
magazines are available only, or predominantly, on subscription. In some cases
these subscriptions are available to any person prepared to pay; in
others, free subscriptions are available to readers who meet a set of
criteria established by the publisher.
This practice, known as controlled
circulation, is intended to guarantee to advertisers that the readership is
relevant to their needs: they can assure their advertisers that most or all
of their subscribers are in a position to buy the goods or services
advertised. Very often the two models, of paid-for subscriptions and
controlled circulation, are mixed. Advertising is also an important source of
revenue for business magazines. Although similar to a magazine in some
respects, an academic periodical featuring scholarly articles written in a
more specialist register is usually called an "academic journal". Such
publications typically carry little or no advertising. Articles are vetted
by referees or a board of esteemed academics in the subject area. The
Gentleman's Magazine, first published in 1731, is considered to have been the
first general-interest magazine.
The oldest consumer magazine still in print
is The Scots Magazine, which was first published in 1739, though multiple
changes in ownership and gaps in publication totaling over 90 years weaken
that claim. Lloyd’s List was founded in Edward Lloyd’s London coffee shop
in 1734; it is still published as a daily business newspaper. The majority
of these magazines cover general computer topics or several non-specific
subject areas, however a few are also specialized to a certain area of
computing and are listed separately. These publications appeal to a broad
audience. They usually talk about computer hardware, computer software and
news relating to technology. These magazines could also be called technology
magazines because of the large amount of content about non computer specific
things are featured such as MP3 players and electronics. Billboard is a
weekly American magazine devoted to the music industry. It maintains several
internationally recognized music charts that track the most popular songs
and albums in various categories on a weekly basis. Its most famous
chart, the "Billboard Hot 100", ranks the top 100 songs regardless of genre
and is frequently used as the standard measure for ranking songs in the
United States. The "Billboard 200" survey is the corresponding chart for
album sales. When founded in Cincinnati in 1894, Billboard Advertising
magazine was a trade paper for the bill posting industry, hence the
magazine's name.